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Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help the industry combat claims that it is unduly influencing children. The plan comes as the Department ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

operates as a standalone unit within Sony's music division, but punches far above its weight, thanks ... toughest challenge. 97: JONATHAN RIGBY - MANCHESTER UNITED Rigby joined Premier League champions Manchester United in September after a period in which fierce rival Manchester City had been using outdoor ...

Domino's to integrate behavioural economics

By Andrew McCormick, 05 May 11, 10:30

behavioural economics when planning consumer campaigns. The agency has set up a behavioural economics unit ...

The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

and retailers have been under enormous pressure to raise awareness of units and make drinkers aware of their consumption rates. Sainsbury s, for example, has unit signage alongside its displays. Many brands have been ... discount looks like, do they understand calorie and unit numbers? If they don t, then none ...

Small marketing team, global remit

By Suzy Bashford, 03 March 11, 12:00

in the individual business units to execute. Far from downsizing, Goldstone says the rejig is testament ...

OFT threatens fines for 'misleading' pricing

By Ed Owen, 02 December 10, 12:01

be multiple unit price promotions (such as three for two ) or 'Free' products offered as part of a package ...

Helen Edwards on Branding: The toughest audience

By Helen Edwards, 06 October 10, 12:00

, there are several well-known failure stories and one or two successes. - In 1997, United Airlines tried ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

- but they are united by their drive and energy. Despite the recession and unprecedented pressure on marketing ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

the proposal of minimum pricing. Hunter continues to back the BitterSweet Partnership, a business unit within ... challenge has been internal, in aligning the marketing cultures of the three banks into one cohesive unit ... animated stars Wallace and Gromit. Peake, a supporter of League Two football club Torquay United, also ...