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Pepsi Max unites football and music stars in Facebook app
PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
Jaffa Cakes poised to introduce first milk-chocolate variety
Owner United Biscuits is currently working on a possible milk-chocolate alternative ... significant marketing support. The original dark-chocolate version has been made since 1927 and United ... milk-chocolate Jaffa Cake, and most people are a bit surprised and confused we don't." United ...
First tobacco, now alcohol?
, to raise awareness of the number of units in drinks. The agreement has led more than 20 drinks companies to boost the range of lower-strength products they offer and thereby remove 1bn units from the market ...
Nestle buys Pfizer's baby food unit for $11.85bn
to the purchase of the unit, as the two companies grapple for pre-eminence in the lucrative baby food business ... for adults, to more than 60 countries. The unit accounted for 3.2% of Pfizer's revenues in 2011, according ...
Costa strikes partnership with Kraft
are Jim Slater, managing director of Costa Coffee's innovation unit, and Peter Seymour, marketing director ...
Copenhagen
unit to investigate why women in the UK do not like beer. It launched as Project Eve in 2008 before ...
Five Coke vehicles to travel Olympic torch relay route
-minutes behind the flame, will act as a mobile recycling unit. Coca-Cola is a presenting partner ...
Costa to take brand into supermarkets
under Costa's Enterprise unit, its innovation division, which is headed by former marketing director Jim ...
Sector Insight: Crisps and salty snacks
-cream brands. George Johnston, Marketing director UK snacks, United Biscuits Johnston ...
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