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Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

. In an announcement last week he outlined plans to enforce a minimum retail price of 40p per standard unit of alcohol . So a can of cheap, strong lager containing three units would increase from 75p to 1.20. Multi ...

Industry bodies respond to Government plans to tackle binge-drinking

By Gemma Charles, 23 March 12, 10:52

unit. If the 40p minimum price is selected, this will see moderate drinkers pay an extra 5 to 6 a ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

Experiential campaigns will be governed by a new code, as part of a plan to strengthen self-regulation of UK marketing.

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help the industry combat claims that it is unduly influencing children. The plan comes as the Department ...

Beatbullying signs up global brands for internet march

By Loulla-Mae Eleftheriou-Smith, 14 November 11, 08:30

of the United Nations building in New York. Beatbullying wants to ensure the UN includes the term "bullying ... in this way, with businesses around the world taking a united front, with Beatbullying leading the way ... that is safe, dignified and free from violence and bullying. "United we're stronger, and the support ...

BBC Children in Need rolls out Facebook donation drive

By Sarah Shearman, 02 November 11, 10:50

. The 'Fancy a Spot of Cake' app was created and designed by Independents United and built by Gamaroff Digital ...

Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship

By Loulla-Mae Eleftheriou-Smith, 08 September 11, 04:00

The centre, located in Montego Bay, Jamaica, is operated by Virgin Unite, the non-profit foundation of the Virgin Group. Virgin Holidays is the lead business sponsor. The Branson Centre of Entrepreneurship aims to provide "aspiring entrepreneurs" with guidance for their business ideas and provide a ...

Portman Group sets out alcohol labelling plan

By Gemma Charles, 19 August 11, 01:31

Responsibility Deal agreed in March, requires the industry to show clear unit labelling, the recommended daily ...

Number 10 sets up unit to lead PM's campaigns

By Gemma Charles, 09 August 11, 08:30

Downing Street is to boost its marketing expertise with the creation of a unit to run campaigns ... prime minister. The foundation of the unit comes as government marketers brace themselves ...