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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

Capital One in frame to become League Cup sponsor

By John Reynolds, 04 May 12, 10:19

United from 2006 to 2008. Previous sponsors of the League Cup: 1982-1986: Dairy Crest, Milk Cup ...

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

By Gemma Charles, 04 May 12, 08:30

Manchester United is the most prominent, followed by Tottenham Hotspur ... This week's 'Consumer voice index' shines a light on the dominance of Manchester United FC, writes Gemma Charles . While it is undoubtedly a huge club, I hadn't expected it to be quite so dominant in share of voice. The research found that the celebrity of Manchester United's players was one ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

and Manchester United.

Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts

By Matthew Chapman, 20 April 12, 10:05

in Europe as roles across the European marketing, sales and the business support units are reshaped from 10 regional divisions into one overarching unit. Sony's sales and marketing functions are currently split ... ) and business units that look after individual product categories such as cameras, Vaio laptops and home ...