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Air tax hikes will 'undermine' Olympics, says BA chief

By Loulla-Mae Eleftheriou-Smith, 01 March 12, 09:34

partnership between BA, Virgin Atlantic, easyJet and Ryanair, who united to lobby the Government together ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ...

EasyJet positive about new ads as revenues climb 16%

By Loulla-Mae Eleftheriou-Smith, 15 November 11, 12:38

impact on pre-tax profits, which jumped from 154m to 248m, despite a 100m increase in unit fuel costs ...

America gives itself a brand refresh

By Loulla-Mae Eleftheriou-Smith, 07 November 11, 09:55

The United States of America has unveiled a fresh global consumer facing-identity, as it looks ... Brand USA, formerly the Corporation for Travel Promotion, is an overarching tourism body for all 50 of the United States. The new branding for America, also called Brand USA, soft ... -tax revenue, to spur powerful growth throughout all corners of the United States." In June this year ...

Virgin Atlantic and LanzaTech team up for low-carbon fuel initiative

By Loulla-Mae Eleftheriou-Smith, 11 October 11, 01:20

programme. Star Alliance, the coalition of 27 airlines including Lufthansa, United and Air Canada, though ... with the United Nations Educational and Scientific Organisation (Unesco). Follow @LoullaMae_ES on Twitter ...

BA aims to inspire consumers with 'mission' ad

By Loulla-Mae Eleftheriou-Smith, 21 September 11, 12:45

an agreement with its cabin crew and the trade union Unite to stop further strike action, which grounded ...

Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship

By Loulla-Mae Eleftheriou-Smith, 08 September 11, 04:00

The centre, located in Montego Bay, Jamaica, is operated by Virgin Unite, the non-profit foundation of the Virgin Group. Virgin Holidays is the lead business sponsor. The Branson Centre of Entrepreneurship aims to provide "aspiring entrepreneurs" with guidance for their business ideas and provide a ...

British Airways aims to boost 'pride' with relaunch campaign

By Loulla-Mae Eleftheriou-Smith, 23 August 11, 08:30

The airline hopes to win over the public and employees disillusioned with the flag-carrier over its damaging row with the Unite trade union, which grounded flights last year. The 1.5m campaign, created by Bartle Bogle Hegarty, is set to break next month. Central to the drive is a 90-second film ...