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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

: Study carefully shipments of his brands by units. Where brand development is heavy and where ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

, is to create incubators - small units within a company that are truly empowered. You then use this as a ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

brands, agencies and media we have never been more united or in a better place to prove our value ...

Marketers urged to tell the truth

By Arif Durrani, 12 March 12, 12:50

Radio, Domino s, Facebook, Manchester United, T-Mobile and Volkswagen. The book also identifies how ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ... units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

Editor's comment: Home truths about in-house creative

18 January 12, 12:00

The simple answer is that it's the 'creative' bit. Yes, agencies provide insight and comms strategy, but many argue that the other big 'C' - creative - is what agencies do that clients can't. Or can they? We put the in-house creative unit under the microscope, asking brands and agencies how ...