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Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba, Fernando Torres, DJ Calvin Harris and a selection of their own friends.

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

Lessons from The GREAT Campaign

By Luke Blair, 25 May 12, 07:43

specialisms find each other obtuse in the same way? Or are they united by a desire simply to provide the best education for their students? One would hope local government and the NHS are united by the desire ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

: Study carefully shipments of his brands by units. Where brand development is heavy and where ...

Global: Fast Track to bolster Omani football's image

By Sara Luker, 25 May 12, 12:00

, United Arab Emirates, Qatar and Oman. Plans include a campaign to encourage people to get behind ...

Healthcare: On the Agenda - Statins advised for the over-50s

25 May 12, 12:00

the study from the Epidemiological Studies Unit at Oxford University, and Dr Shah Ebrahim of the London ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

By Simon S Kershaw, 24 May 12, 12:12

a bit. Going back to the question above, the Government has united and galvanised groups ...

AA argues against alcohol ad ban

By Our Parliamentary correspondent, 24 May 12, 11:05

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...