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'World's first' virtual farmers market launches

By Joe Thomas, 07 January 10, 02:30

LONDON - The world's first interactive 3D farmers market has launched to capitalise on the growth ... Virtual Farmers Market combines a 3D world with a traditional online retail website ... gives consumers a virtual take on the traditional Farmer's market allowing them to interact ... . In 2009 the online grocery market was worth 4.4bn and is expected to be worth 6.9bn by 2014, according ...

Brand Builders: The Black Farmer

27 April 05, 12:20

farmer with a marketing and media background, Emmanuel-Jones claims to be in the privileged position of being able to market a brand that 'makes a difference'. The Black Farmer's stylish packaging ... to founding a marketing consultancy, has given him both the passion and finances to launch The Black Farmer ...

Sainsbury's 'farmer' ads emphasise provenance

By Joanna Bowery, 30 May 07, 08:30

Created by Abbott Mead Vickers BBDO, the ads feature farmers who grow and supply food ... accreditation scheme. Waitrose was one of the first UK food retailers to base its marketing on ethical sourcing and supplier partners. Its first such ad featured a farmer herding a flock of sheep in Wiltshire to convey its ...

Sainsbury's 'farmer' ads emphasise provenance

By Joanna Bowery, 30 May 07, 12:00

marketing on ethical sourcing and supplier partners. Its first such ad featured a farmer herding a flock ... Created by Abbott Mead Vickers BBDO, the ads feature farmers who grow and supply food to the supermarket. One execution shows brand spokesman Jamie Oliver discussing recipe ideas for British produce ...

Recruitment: Virtual vacancies

By Suzy Bashford, 22 January 08, 12:00

As recruitment marketing matures online, companies are experimenting with their employer brands ... For some, Second Life offers a virtual world of opportunity and exchange; for others, it is merely ... Worldwide staged what it hailed as the first virtual careers fair in Second Life across three days last ... Yell all took part in the experiment, using the virtual world for the 'event' as well as a first ...

TECHNOLOGY: Virtual virtues

By JAMES CURTIS, 11 July 96, 12:00

After a shaky start virtual reality is coming into its own, with marketers ideally placed ... After a shaky start virtual reality is coming into its own, with marketers ideally placed ... . Caroline Taylor, marketing director of PSD Associates, which works with VR Solutions to create virtual ... virtual reality came on to the scene in the mid-80s it was heralded as one of the most important ...

Dairy Farmers group creates branded line

By Nicola Clark, 02 November 05, 12:00

Dairy Farmers of Britain, a co-operative of businesses with a combined worth of £650m, is launching ... A Farmers Best cheddar range, which launches this month, will comprise mild, mature and extra ... will take on brands such as Arla's Cravendale Dairy Farmers of Britain is the biggest milk processor ... . It is hoped the streamlined brand will boost its distribution muscle so that it can compete with mass-market ...

Tesco uses farmers to front dairy drive

By Joe Thomas, 06 July 10, 10:08

Tesco is embarking on a marketing effort aimed at associating the supermarket giant ... milk, with farmers leading field-marketing activity across its stores this summer. Tesco has begun rolling out activity as part of a summer campaign it is calling the Meet your dairy farmer roadshow ... (TSDG) three years ago to address the uncertainty market volatility caused dairy farmers. In April ...

Farmers union to spend millions on branding UK food

By ALEXANDRA JARDINE, 28 October 99, 12:00

The National Farmers Union is developing a new brand to promote British food, which ... The National Farmers Union is developing a new brand to promote British food, which it will support with an advertising and marketing campaign worth several million pounds. The move, which ... . So far, the NFU has worked on the design in-house, with help from market research company Synetics ...

Hovis promotes British farmers with new TV ad

By John Reynolds, 05 April 11, 08:30

Hovis has become the latest brand to champion British farmers in its marketing, with a TV campaign ... The TV push, by Dare, breaks on 9 April and shows genuine Hovis farmers taking part in a cross-country race. The ad was shot near Macclesfield, which was home to Hovis first mill. As well as TV ... s featured British farmers in its ads, in an attempt to raise awareness of the role British farms will play ...