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Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

= ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...

Colin Jackson talks to Marketing about Cadbury's Olympic campaign

By John Reynolds, 23 March 12, 09:50

visited a number of major cities including Birmingham, Glasgow and Manchester. There have been 11 winners ...

Walkers hands Gary Lineker fresh three-year deal

By Nick Batten, 20 January 12, 01:25

should visit the Walkers website or Walker Facebook page and submit their guess online. One winner ...

Coca-Cola rolls out festive 'holidays are coming' favourite

By Loulla-Mae Eleftheriou-Smith, 10 November 11, 12:37

's Christmas activity will feature a six-week long experiential tour of the Christmas truck, which will visit ...

Adwatch (Aug 10) - Meerkat toys a hit with audience

By Jon Tipple, Head of planning, McCann London, 10 August 11, 12:00

.com, and reward him with a free meerkat toy. In a subsequent ad, they visit pet insurance-purchaser Sarah Roberts ...

Greater Insight: Wendy Gordon, Acacia Avenue - Asking the right question

26 July 11, 10:00

information, visit: http://www.acacia-avenue.com/video.php. ...

Greater Insight: Matthew Harrison, B2B International - Taking a different approach

26 July 11, 10:00

. Relationship-focused promotions, such as trade shows and site visits, are key, since trust in brands ...

Greater Insight: Pete Comley, Join the Dots - Making the connection

26 July 11, 10:00

of this from our recently published Comley Report is a consumer trend we are calling 'My Price' (visit www ...

Profile: Simon Morris, chief marketing officer of LoveFilm

By Sarah Shearman, 07 July 11, 12:00

. His sorties have included a recent visit to the US. Is there an intention to launch there? Morris ...

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