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New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

to recognise their exceptional work." For more information on the awards and how to enter please visit ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

300% growth in visits contributing to an 18% increase in multi-channel sales. Follow Matthew ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

Five Key Trends Customer base . Betting shops continue to rely on a relatively small, core set of customers; to boost revenue they must encourage occasional visitors to visit more often. Gaming machines . Machine profitability is one reason why expenditure in betting shops has returned ...