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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... shop more and spend more on average when they visit the retail environment, they are better brand ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

April, and Early Bird discounted tickets are available until 10 February. For further details, visit ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

and communications director Mark Jones has already left. Brit signed a four-year deal with the England and Wales ...

Tesco boss Richard Brasher to chair Marketing Society Awards judging

By Staff, 30 January 12, 11:00

Park Lane in London on Monday 11 June. For further details on how to enter, visit www.marketingsocietyawards.com . ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

by agencies? And, crucially, can a brand's DIY ad work? To answer these questions, Marketing visited ... an atmosphere of brisk efficiency. If Seton's team want to meet customers, all they have to do is visit ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

Nast Britain, contends that there is a risk of creating 'ivory towers that nobody visits'. 'For us ... and generated 27,000 discussion topics. It claims to receive 50,000 unique visits per month, with the average time spent more than six minutes per visit. DOS AND DON'TS WHEN CREATING YOUR OWN SOCIAL NETWORK ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

and Wills, the Royal Family gained relevancy for a younger generation. The Queen's historic visit to Ireland in May also reinforced the monarchy's global brand appeal. The Prince of Wales, meanwhile ...

Major brands join forces in Start Today sustainability initiative

By Gemma Charles, 02 November 11, 09:00

to encourage sustainable living, overseen by HRH the Prince of Wales, Business in the Community ...

RBS Group thanks customers with movie ticket giveaway

By Matthew Chapman, 19 October 11, 10:07

DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...