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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... shop more and spend more on average when they visit the retail environment, they are better brand ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting-edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its personalisation drive and stronger lattes: the giveaway. Anyone who visited the coffee chain on the morning ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

marketing officer of Revlon, in a meeting with Marketing during a flying visit to the UK from the company ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

topic. For more information on membership, visit www.marketing-society.org.uk ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ... On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

Technology creates a whole new ball game for sports marketing

By John Reynolds, 09 December 11, 12:00

Next time you visit a packed football or rugby ground, take a look around and see if you can spot the fan eating a hot pasty, programme in hand, while listening to the PA system for the half-time scores ... 's number 10 shirt, for example, likely to be a major draw. Wales' home 6 Nations matches tend to attract ...

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

is that products sell well in a social context. F-commerce developer Zibaba reports that 4.2% of visits to its ...

Meet the marketer charged with steering Ford into a new age

By Alex Brownsell, 01 December 11, 12:00

's latest Focus model and click through for further information. With a record 1.3m visits to Ford's UK ... consumers about its forthcoming range of low-CO2-emission engines. Perhaps a return visit in 12 months ...

Downing Street's head of digital signs up to Revolution Forum

By Staff, 25 November 11, 11:08

, will explain how the MailOnline mastered the web to become the second most visited newspaper site in the world ...

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

Nast Britain, contends that there is a risk of creating 'ivory towers that nobody visits'. 'For us ... and generated 27,000 discussion topics. It claims to receive 50,000 unique visits per month, with the average time spent more than six minutes per visit. DOS AND DON'TS WHEN CREATING YOUR OWN SOCIAL NETWORK ...