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McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting-edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its personalisation drive and stronger lattes: the giveaway. Anyone who visited the coffee chain on the morning ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are calling ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

that the Olympics chooses to visit. McDonald s can and has been doing so, successfully since 1976 and this summer we will feed about 1 in 10 people who visit the park. "Sponsorship is essential to the successful ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

and Wills, the Royal Family gained relevancy for a younger generation. The Queen's historic visit to Ireland in May also reinforced the monarchy's global brand appeal. The Prince of Wales, meanwhile ...

Domino's Pizza to open store in Tesco

By Matthew Chapman, 12 October 11, 02:01

, 47 in Scotland, 28 in Wales and 19 in Northern Ireland. Follow Matthew Chapman on Twitter ...

Italian restaurant chain discounts pull in consumer spend

By John Reynolds, 06 October 11, 10:00

of Asda (15%) in terms of consumer visit share. Tesco was confirmed as the dominant supermarket, with 31 ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

the merger of Visit London, Think London and Study London, has a fraction of the budget the combined ... marketing director worked as a welder in a South Wales steelworks before receiving a masters degree ...