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Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

by promoting the brand's different bottle sizes and their relevance to different situations, from visiting ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

that Fruitizz, which it piloted last year in Wales, was the latest new product in a series of improvements ...

Stella Artois brings back Pulp Fiction for Facebook fans

By Gemma Charles, 03 May 12, 08:30

by visiting the Cannes Cinema Club's Facebook home. There are more than two thousand pairs of tickets ...

First tobacco, now alcohol?

By Gemma Charles, 27 April 12, 12:00

in England and Wales to combat binge drinking. Common ground While initiatives ...

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

Weight Watchers is targeting members and busy commuters who can visit the centre to receive one-on-one weight-loss consultations and attend group support sessions, as well as purchase branded goods. Further centres, which would emulate a strategy already in place in the US, will be rolled out across ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting-edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its personalisation drive and stronger lattes: the giveaway. Anyone who visited the coffee chain on the morning ...

Heineken unveils London Olympic venue

By Gemma Charles, 17 April 12, 03:02

For the first time, through a virtual tour, fans will be able to see how Heineken will be transforming North London venue Alexandra Palace, also known as Ally Pally, into the Holland Heineken House for the Games. It expects the hub to be visited by more than 100,000 fans. The tour reveals a venue interior ...