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Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

300% growth in visits contributing to an 18% increase in multi-channel sales. Follow Matthew ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... shop more and spend more on average when they visit the retail environment, they are better brand ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks has earned its reputation as a digitally focused business adept at deploying cutting-edge techniques. Last month, however, it turned to the oldest marketing trick in the book to launch its personalisation drive and stronger lattes: the giveaway. Anyone who visited the coffee chain on the morning ...