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Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about ... shop more and spend more on average when they visit the retail environment, they are better brand ...

ISBA Conference: Mobile can become 'seventh mass media'

users it means 14% of the world population will visit Facebook every month. "How's that for reach? It ...

Digital marketing to be central to England's rugby World Cup

the country including Old Trafford, Anfield, and in Wales at the Millennium Stadium. Hosting the 2015 Rugby ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

Marketing meets Bridge, who is visiting Yahoo!'s London office from his base at its European headquarters ... profit in 2011 25m - Unique visits to Yahoo! UK sites in January Sources: Yahoo!, comScore ...

All Her Majesty's brands: 10 brands the Queen can't live without

or services for a minimum of five consecutive years to the Queen, Prince Philip and the Prince of Wales ... On the occasion of his 2009 state visit to the UK, US President Obama's gift to the Queen was a video iPod , loaded with photos and video from the Queen's 2007 state visit to the US. It also featured music ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

April, and Early Bird discounted tickets are available until 10 February. For further details, visit ...

Dixons loses chief executive to Apple

through exit surveys and mystery-shopper visits, reach a certain standard. Prior to joining Dixons ...

The DIY creative brands

by agencies? And, crucially, can a brand's DIY ad work? To answer these questions, Marketing visited ... an atmosphere of brisk efficiency. If Seton's team want to meet customers, all they have to do is visit ...

Starbucks updates loyalty scheme and extends iPhone app

for every 15 visits, when customers make a purchase. Starbucks staff will explain the benefts to customers. With 50 visits, customers upgrade to the top level of membership and will get further benefits including ...

Is social commerce gaining traction?

is that products sell well in a social context. F-commerce developer Zibaba reports that 4.2% of visits to its ...

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