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Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Digital Work: From brief to browser

13 May 10, 12:00

than 17 million visits to the website to date and around 1.4 million registered players. Hasbro says more than 70 per cent of users spend 10 or more minutes on the site during each visit, while 50 per ... cent of users have visited the site more than five times and there have been 622,039 total visits ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

introduced a feature it calls 'remarketing'. This records when a user visits a brand's website ... current page a user is viewing) with behavioural targeting (the pages accessed on previous visits ... visited its website. It then used the Google service to ensure that when they visited sites within ...

Profile: Anna Rafferty, managing director, Penguin Digital

By Andrew McCormick, 13 May 10, 12:00

's band) For more must-read interviews, visit brandrepublic.com ...

Opinion: The Marketing Society Forum

By Staff, 12 May 10, 12:00

. NO - Martine Ainsworth-Wells, Marketing director, Visit London I think quite the opposite is true ...

Women on top

By Nicola Clark, 11 May 10, 12:01

% of these consumers are buying more online than they were four years ago, when it comes to designer fashion, visiting ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

real-time information and ran prize competitions as part of a plan to make Lastminute.com a must-visit ...

Andrew Walmsley on Digital: Timing is everything

By Andrew Walmsley, 14 April 10, 12:00

from the company visited the US in the 50s, was intended to 'design out' overburden and inconsistency ...

Opinion: The Marketing Society Forum

By Staff, 14 April 10, 12:00

advertisers with high-quality data on who's visiting its sites - and I'm willing to bet it's thought ...

Andrew Walmsley on Digital: Best behaviour

By Andrew Walmsley, 24 March 10, 12:00

, or visited a gardening website? That's what drives behavioural targeting (BT), and in its various forms ... with known actions from previous site visits to present a version of the page that emphasises products ... ISPs including BT, Virgin and TalkTalk to monitor sites visited by their customers and gather data ...