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Branding brief: Liverpool cultural organisations unite

20 May 08, 12:00

Cultural organisations in Liverpool have united under a single brand entitled Visual Arts

WHEN BRANDS AND CULTURES CLASH: Merging is easy. The tough part is integrating diverse cultures

By LAURA MAZUR, 16 March 00, 12:00

understanding and vision of what the new culture will be, and its expression through corporate branding and identity. In some cases, the cultures of the two parties can be very different and hostility in a ... process between the two was based on share value and global expansion. Cultural fit was never ...

Argos plots visual identity overhaul

By Alex Brownsell, 27 October 09, 08:30

LONDON - Argos has appointed brand consultancy The Brand Union to refresh its visual identity.

Mencap to unveil fresh visual identity

By Ed Kemp, 04 March 08, 02:55

LONDON - Mencap, the learning disability charity, is set to unveil a revamped visual identity

Standard Life updates visual identity

By Loulla-Mae Eleftheriou-Smith, 07 February 11, 01:00

Standard Life, the savings and investment business, has unveiled a new visual identity and a ... The brand is overhauling its websites and reviewing its customer literature to reposition itself as a brand that delivers clear communication to its consumers. The updated visual identity has been ... at Standard Life, said: "Our new tone of voice and visual identity mirror our positioning. They build on our ...

Claims Direct refreshes visual identity

28 July 09, 12:00

Claims Direct, the personal injury-claim service, is refreshing its visual identity. The revamp

THE NEW AGE OF MARKETING: This week delegates gather in London for one of the biggest industry events, the world congress of the International Advertising Association. Laura Mazur looks at key themes

By LAURA MAZUR, 08 June 00, 12:00

CULTURE ... CULTURE If culture is about anything for the communications industry it is about ... she calls the gendered consumer , while the cultural influences that shape the world of men ... of cultural mapping, Riding the Waves of Culture, ignoring the impact of cultural differences in the rush ...