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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK. However, he acknowledged ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

features a train travelling through India, showcasing the vibrant Indian culture and country, through ...

Full interview: Justin King and Jeremy Hunt on the 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 11 January 12, 08:30

The supermarket boss and the secretary of state for culture, Olympics, media and sport , appeared at a press conference at Sainsbury's Store Support Centre in Holborn yesterday to promote ... launching this year s initiative was Culture Secretary Jeremy Hunt. He said that while brands "have ...

Sainsbury's and DCMS chiefs launch 2012 School Games

By Sarah Johnson, Ben Hall and Georgina Brazier, 10 January 12, 12:15

Chief executive King and the secretary of state for culture, Olympics, media and sport, appeared at a press conference at Sainsbury's Store Support Centre in Holborn this morning to promote the initiative, which is also sponsored by Adidas. The 2012 School Games follow on from the long ...

Beckham wears blindfold for debut Sainsbury's ad

By Matthew Chapman, 24 November 11, 02:16

how visually impaired footballers train, before being blindfolded to find out what it is like to play ...

America gives itself a brand refresh

By Loulla-Mae Eleftheriou-Smith, 07 November 11, 09:55

and visual identity was developed by The Brand Union. It marks the first time America has marketed itself ... categories: great outdoors; urban excitement; culture; and indulgence. Brand USA is working on a global ...