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Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

, chief executive of Drinkaware, said: "Changing the binge drinking culture in the UK won't happen ...

Biggest brands: BrandZ top 100 global brands

By Nicola Clark, 27 April 10, 12:00

has a heavy emphasis on supporting the brand - whether culturally or financially - has driven growth ...

Sector Insight: Coffee

By Jane Bainbridge, 30 March 10, 12:00

to Mintel. Coffee shops may have ensured the cappuccino has become an established part of our food culture ...

Dr Martens uses music to build online presence

By Joe Thomas, 23 March 10, 10:48

The activity, devised by creative agency Exposure, marks the footwear brand's 50th anni versary. It aims to celebrate Dr Martens' rich association with fashion, culture and music during its half-century. As part of the campaign 10 contemporary bands have been invited to record cover versions of classic tracks ...