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Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

. At the heart of our business sit creativity and our clients' goals and our culture recognises individuality ... places greater emphasis on the visual experience that engages the reader and encourages their further ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

the richly indulgent website, Nowness, all about art and culture. This provides an edited selection ... out a cultural landscape rather than just selling timepieces, and has been happily entertaining ...

Forward Thinking Essays 2012: Upwardly mobile radio, Mark Barber, Radio Advertising Bureau

By Mark Barber, Radio Advertising Bureau, 24 January 12, 08:00

opportunities for advertisers, such as visuals and content tagging, all of which are being tested currently ...

Huffington Post UK to introduce branded blogs

By Sarah Shearman, 15 December 11, 11:04

to include a celebrity and culture section for the first time. It has signed up Susan Boyle, culture ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

For all its shiny new clothes, the irony is that, in social contexts, social media plays less well than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ...