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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

to be about the visual side of communication,' he adds. 'Design agencies have evolved into brand ... of their existing brand truth and visual equities.' Virgin Media has also appropriated the flag in a more ... accurately in visual form. That explains why the branding feels so solid and correct.' The revamped ...

Embracing social business design

18 April 12, 12:00

A culture shift of enormous proportions is required if a business is to survive and thrive ... opportunities. There is a behavioural, cultural change required to execute social in its raw sense; a shift ... , but that is to underestimate the cultural shift beyond those properties. Particular platforms are tools, and may vary over ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... water. Back to top On creativity and changing P G's culture Q: It appears that during the past 15 or 20 years the culture at P G has changed. It seemed very quantitative, hard edged, objective ...