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Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK. However, he acknowledged ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

VisitScotland looks to stars for £140m Disney boost

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 10:05

, humour and culture. It will feature TV and cinema advertising in the UK, Europe and the US, supported ...

Jaguar unveils global 'alive' strategy

By Alex Brownsell, 02 March 12, 08:30

the ignition and the engine roars. We need to articulate what it is the brand stands for." A new visual ...

Homebase targets women with 'stylish' new brand identity

By Nicola Clark, 28 February 12, 08:00

at Homebase, said the planned change of identity had been driven by changing company culture and values ... -makers and they are the ones going out researching, so visual marketing is key, she added. The decision to focus ...

Lynx unleashes more chaos in Attract drive

By Loulla-Mae Eleftheriou-Smith, 24 February 12, 01:05

created by Razorfish and is supported by outdoor work from Grand Visual. The ad includes footage ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media ... for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Pernod-Ricard revives Absinthe with global campaign

By Sarah Shearman, 31 January 12, 08:30

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural ... The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...