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Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

. For the Cond Nast stable of digital products, this can only be good news an enhanced visual experience ... their tablet advertising. Equally, the new iPad, will bring tablet audio visual to life, the A5X chip playing a ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

", offering a faster processer and much-improved visual display. Owners of the original iPad ... to create more visually stunning richer experiences within the same space. Follow Matthew Chapman ...

Marketing Guru on... avoiding chaos in the search for international growth

By Mhairi McEwan, 24 February 12, 12:00

Q: We're growing quickly internationally, but aligning our marketing activity is a nightmare. Not only do we have the cultural differences one would expect of different nationalities working together ... fine art and you may have to manage a mix of politics and cultural differences. In a multinational ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

Jubilee Trust. The aim of the body is to raise 100m for projects related to education, culture ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

MJM International, which owns the brand, is developing beauty products that include face cream and fake tan. The range is set to arrive in stores around March next year. The beauty products will be Ultimo-branded, using the 'U' from its logo as the basis for the visual identity. The range is believed ...

Arla moves into Indian dairy food

By John Reynolds, 26 August 11, 10:50

: " Food is integral to the Indian culture and dairy plays quite a large part in this. Quality ...

Rim launches BlackBerry 'social' music service

By Sarah Shearman, 25 August 11, 12:12

in their network. Within the BBM app, users can see a visual timeline of all updates within the community ...

Carling plans £7m brand repositioning

By Gemma Charles, 19 July 11, 08:30

The Molson Coors-owned lager will undergo a five-point revamp. This will cover refreshed communications and visual identity, aluminium bottle pack-aging, NPD, and a strategy based on the positioning Refreshingly and brilliantly British . The overhaul, which is intended to transform Carling from a 1.3bn ...