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Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

daringly different or even having a visual impact, but through powerful story-telling. I'm not watching a ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

Adwatch (Feb 22) top 20 recall: Totaljobs.com

By Neal Colyer, creative director, Quiet Storm, 22 February 12, 12:00

character was, I m sure, envisaged as a scene-stealer. Unfortunately he s become a screen-stealer, visually ...

BP's brand image benefits from London 2012 sponsorship, claims research

By John Reynolds, 17 February 12, 10:25

BP is the official oil and gas partner of the London Olympics and will provide fuel for more than 5,000 official vehicles during the 2012 Games, the carbon emissions from which it will offset under an environmental initiative. BP is also sponsoring the 2012 Cultural Olympiad and the London 2012 Festival ...