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P&G marketing chief urges 'do and learn' experimental culture

By Staff, 22 March 12, 08:40

marketers to adopt a "do and learn" experimental culture in the face of changing consumer behaviour.

UK brands should embrace culture of risk, says Diageo's Fennell

By Matthew Chapman, 29 November 11, 03:20

British brands should actively encourage a culture of risk in order to keep pace with dynamic

Brand manager of the week: Becki Rowe, General manager, marketing, PR and visual merchandising, Ann

12 October 11, 12:00

- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give som...

Facebook urges brands to adopt 'hacking culture'

By Nicola Clark, 15 September 11, 01:27

Facebook has lifted the lid on its "hacking culture" in a bid to make brands and agencies more ... humility that drives this development." Facebook is attempting to put this hacking culture into action ...

The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?

By Staff, 23 March 11, 12:00

effectively. What could be more counter-culture and rebellious than taking a big broadcast TV spot (think ... dilution. Done well, the brand can transcend any one sub-culture, trend or generation and mass advertising ... a sub-culture brand? From the moment that Dr Martens was embraced as a counter-culture staple ...

Standard Life updates visual identity

By Loulla-Mae Eleftheriou-Smith, 07 February 11, 01:00

Standard Life, the savings and investment business, has unveiled a new visual identity and a ... The brand is overhauling its websites and reviewing its customer literature to reposition itself as a brand that delivers clear communication to its consumers. The updated visual identity has been ... at Standard Life, said: "Our new tone of voice and visual identity mirror our positioning. They build on our ...

HSBC launches Brazilian cultural sponsorship programme

By Alex Brownsell, 16 June 10, 11:45

HSBC is launching a global campaign to promote its latest cultural sponsorship programme, based ... by the banking giant, following its backing of programmes revolving around Chinese and Indian culture in 2008 ... a consumer guidebook to Brazilian culture, entitled 500 Ways To Experience Brazil Around The World ...

Tracey Emin and Erin O'Connor sign up to Westfield cultural scheme

By Joe Thomas, 14 May 10, 01:10

-known figures to form a panel to boost the fashion and culture credentials of the Stratford City centre ... expert and chair of the Cultural Committee, said: "Studio East will engage a cultural community ... will create a fusion of sustainable art, design, culture and fashion within the dynamic environment ...

Eurostar hires Jarvis Cocker to promote culture campaign

By Alex Brownsell, 30 April 10, 11:00

consumers discounts on cultural activities. ... Culture Connect programme, which sees it tie up with 15 major museums and galleries in London, Paris ... lives in Paris, said: "As Ambassador for Culture Connect, I'm encouraging everyone to get on a train and explore the culture of another country." He added: "TV, films and the internet may be great at showing ...

ISBA Conference: Tory culture minister pledges less regulation for ITV

By Maisie McCabe, 18 March 10, 11:15

to shadow culture minister Ed Vaizey. ... the government has the power to revoke the Competition Commission's oversight of CRR and quoted shadow culture ...