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Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

, I have become a global person. I love New York's mix of global influences, trends and cultures. I ...

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

performance of discount chains, accompanied by their mantra 'everyday low prices', suggests that the culture ...

P&G marketing chief urges 'do and learn' experimental culture

By Staff, 22 March 12, 08:40

marketers to adopt a "do and learn" experimental culture in the face of changing consumer behaviour.

ISBA Conference: Olympic Games is 'not a brand, but a movement'

By Noelle McElhatton, 21 March 12, 04:15

Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg Nugent said movements are "durable and weather proof. They don t rely on advertising or a new brief or spend to stay sailing". But great movements were like great brands in their restlessness to move ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

of tougher regulation, according to John Whittingdale, the Culture, Media and Sport select committee chair.

Marketing Guru on... shaking up an underperforming team

By Mhairi McEwan, 21 March 12, 12:00

Q: I've just started as head of marketing in a new company in a relatively unfamiliar sector. How do I quickly get a handle on how effective our marketing department is and report back to the chief executive? A: Each business has its own unique culture, which could range from 'streamlined, pragmatic ...

Olympic Torch Relay route revealed

By John Reynolds, 19 March 12, 09:08

, and celebrate the Olympic Games coming to the UK." Jeremy Hunt, secretary of state for culture, Olympics ...

B&Q follows Homebase with female-led strategy

By Matthew Chapman, 15 March 12, 09:00

The news comes two weeks after Marketing revealed Homebase was rolling out a fresh identity this month and introducing a more visual look to appeal to women, after it identified 60% of its customers were women. B Q's "I did that" campaign created by McCann Erickson focuses on the pride gained ...