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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

foster an innovation culture in businesses resistant to change? Olander: To turn around a behemoth ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

Viking eyes consumer appeal with relaunch

By Ed Owen, 18 May 11, 08:30

and visual identity, as well as redesign its website to feature more product reviews and a greater emphasis ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

, innovation and the complex interlocking forces of commerce and culture. Then let me whisper this quietly ...

Helen Edwards on Branding: The contrast ratio

By Helen Edwards, 10 November 10, 12:00

is to discover consumption insights in unlikely cultural corners. One of his sweetest glimpses ... McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ... anthropology at Cambridge, ethnography at MIT and marketing at Harvard. - His books Culture and Consumption ...

Helen Edwards on Branding: No clear line of insight

By Helen Edwards, 20 October 10, 12:00

by people with an overview of disparate data sources and other cultural, market and brand factors ... in product facts or cultural trends, or were seemingly random. ...