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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

by the 'them and us' mentality that emerged. 'There is quite an antagonistic culture. Consumers are ready ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... water. Back to top On creativity and changing P G's culture Q: It appears that during the past 15 or 20 years the culture at P G has changed. It seemed very quantitative, hard edged, objective ...