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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

The billboards rolled out this week across main London terminal train stations. They have been created by production company Grand Visual and agency OgilvyOne UK, and will run on JCDecaux Transvision screens until mid-June. Members of the public are invited to send an SMS containing their name ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

; the visual stimulus is there. It keeps you in touch. ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

Editor's Comment: TV's a lively corpse

By Noelle McElhatton, 22 November 11, 09:00

For all its shiny new clothes, the irony is that, in social contexts, social media plays less well than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ...

Lloyds Banking Group's Catherine Kehoe on finding the right voice for Halifax

By Alex Brownsell, 20 October 11, 12:30

, she admits, is that the culture of a single marketing team may erode brand clarity between the likes ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

timer represent. I think the issue is that most mortgages reduce over time, so, as a visual, it ...

Helen Edwards on Branding: Tackling the Aftershock

28 September 11, 12:00

Bit of imagination required here. You are a cultural archaeologist, working some time in the distant future, sifting through the faint cultural seams of the 20th and 21st centuries. This is your chosen period - the Great Capitalist Era - and your specialism within it is brand communications, which ...