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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

culture and who will thrive and grow in our business. Someone who had not been completely truthful ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, culture and communication. However, the co-founder of Ocado and former Goldman Sachs banker says his new ... powerhouse's culture. 'I'm going to go and be impressed by how wonderfully they treat all their people ... -2000) - Founding director and chief financial officer, Ocado (2000-2010) - Director of people, culture ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

through painful introspection of the limitations of its Confucian business culture. Under the leadership ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

in youth culture before they cross into the mainstream to earn trust and hold credibility. Coca ... the culture of content sharing will be afforded the trust needed to play a role in the lives of Generation Z ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

to be about the visual side of communication,' he adds. 'Design agencies have evolved into brand ... of their existing brand truth and visual equities.' Virgin Media has also appropriated the flag in a more ... accurately in visual form. That explains why the branding feels so solid and correct.' The revamped ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... water. Back to top On creativity and changing P G's culture Q: It appears that during the past 15 or 20 years the culture at P G has changed. It seemed very quantitative, hard edged, objective ...