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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

foster an innovation culture in businesses resistant to change? Olander: To turn around a behemoth ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

or resold to Oxfam. The retail chain's ambition is to create a "buy-and-give-back" culture, where old ...

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

brand. While the product is strong, branded and easily recognisable, the visual image is no longer ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

, which builds a relationship between the consumer and brand, rather than product, requires a big cultural ...

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

, Supersavvyme, and is increasing its focus on 'creating a culture of trust' among consumers. According ...

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

doctor and patient, or individual and device. - Visual data This helps consumers envisage the health ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

Government targets beauty brands with body-confidence pledge

By Gemma Charles, 06 December 11, 08:30

of the pledge will be to reduce the perceived pressure on people, from media and popular-culture sources ...

Ultimo to enter FMCG arena with beauty line

By Sarah Shearman, 30 November 11, 10:00

MJM International, which owns the brand, is developing beauty products that include face cream and fake tan. The range is set to arrive in stores around March next year. The beauty products will be Ultimo-branded, using the 'U' from its logo as the basis for the visual identity. The range is believed ...