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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

in youth culture before they cross into the mainstream to earn trust and hold credibility. Coca ... the culture of content sharing will be afforded the trust needed to play a role in the lives of Generation Z ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

, with Diageo marketing director Andy Fennell raging against the no-risk culture pervading the domestic ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

Little Chef builds on Heston Blumenthal revamp with new branding

By Alex Brownsell, 11 May 11, 09:56

Little Chef, the roadside restaurant chain, is overhauling its visual identity as part of its

Helen Edwards on Branding: First-mover disadvantage

By Helen Edwards, 16 March 11, 12:00

is harder to copy; in a big, siloed, legally cautious organisation, it can run against the cultural grain. P ...

Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

By Gemma Charles, 09 March 11, 07:00

more like conversations than interviews; while capability was important, it was also about culture fit ...

Helen Edwards on Branding: Not all it's cracked up to be

By Helen Edwards, 06 December 10, 12:00

, innovation and the complex interlocking forces of commerce and culture. Then let me whisper this quietly ...

Profile: Putting love on the menu at PizzaExpress

By John Reynolds, 01 December 10, 12:00

If your food of choice is pizza, then a night out in, say, Bradford or Slough could soon become a rather more appealing proposition as PizzaExpress is attempting to bring a culinary and cultural transformation to such places. The restaurant chain is overhauling its 380 UK outlets into hubs of flirting ...