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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... fame and following as it can, to truly gain cultural traction in a market where puppets, performing ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, culture and communication. However, the co-founder of Ocado and former Goldman Sachs banker says his new ... powerhouse's culture. 'I'm going to go and be impressed by how wonderfully they treat all their people ... -2000) - Founding director and chief financial officer, Ocado (2000-2010) - Director of people, culture ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

. They have iPhones, they go to branded restaurants, and they are into pop culture,' he explains. Youthful ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

in youth culture before they cross into the mainstream to earn trust and hold credibility. Coca ... the culture of content sharing will be afforded the trust needed to play a role in the lives of Generation Z ...

Coca-Cola Olympic sponsorship to get 'social' audit

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 08:59

combined 700m towards the cost of the staging the games. Today, Culture secretary Jeremy Hunt told ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

of six cultural groups (Chinese, English, Greek, Irish, Italian and Jewish) found hedonic motivation ...

Heineken unveils Facebook competition bottle

By Gemma Charles, 29 March 12, 01:00

talent from all around the world, Lee and Rodolfo have created a premium visual concept that summarises ... perspectives on a similar idea the collaboration through the visual language of the design was obvious ...