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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

of six cultural groups (Chinese, English, Greek, Irish, Italian and Jewish) found hedonic motivation ...

Government comms boss Grey defends COI closure

By Gemma Charles, 26 March 12, 02:00

, Innovation and Skills, Treasury, Department for Culture, Media and Sport and their arms-length bodies ...

ISBA Conference: Olympic Games is 'not a brand, but a movement'

By Noelle McElhatton, 21 March 12, 04:15

Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg Nugent said movements are "durable and weather proof. They don t rely on advertising or a new brief or spend to stay sailing". But great movements were like great brands in their restlessness to move ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

of tougher regulation, according to John Whittingdale, the Culture, Media and Sport select committee chair.

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK. However, he acknowledged ...

Social key to Google's future growth

By Sarah Shearman, 17 February 12, 11:42

+ allowed for a "very visual" experience. He said: "We are privileged as a brand to have fun visual content and Google+ is visual enough to bring it to life." Chris Terry, online marketing manager ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain ... encompasses TV, outdoor and digital executions addressing five themes: culture, countryside, heritage, music ... the themes of culture, heritage, countryside, music and sport, as these are the reasons people come here ...