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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

foster an innovation culture in businesses resistant to change? Olander: To turn around a behemoth ...

Revolution: Social Media - Meet the new social networks

By Trevor Clawson, 04 May 12, 08:00

effective than Facebook or Twitter,' she says. Pinterest: brands are attracted to the visual nature of the site and the opportunity to reach a wide audience Pinterest is essentially a visual channel - part ... and videos. As such it is a very product-friendly space. It was this visual factor that attracted holiday ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

the most. The letter, which is addressed to Ed Vaizey MP, minister for culture, communications ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

or resold to Oxfam. The retail chain's ambition is to create a "buy-and-give-back" culture, where old ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

My Secret Work Weapon: I have found the key to youth ... through my iPhone

By Jo Bacon, Vice-president marketing, creative and publicity, MTV Network, 25 April 12, 09:00

does. If you can understand that and replicate it, you can shine a light on those youth cultures. ...

Coca-Cola Olympic sponsorship to get 'social' audit

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 08:59

combined 700m towards the cost of the staging the games. Today, Culture secretary Jeremy Hunt told ...

London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'

By Noelle McElhatton, 18 April 12, 10:39

limited. Greg [Nugent, director of brand, marketing and culture] does all the creative and media buying ... the director of brand, marketing culture do? Greg is responsible for the look of the Games inside ... of the Cultural Olympiad. Greg s job is making sure all the campaigns are well thought-through. Our campaigns ...