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Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

including concierge and craftsman servicing. Its desirability was visual and tactile, the price justified ... the culture and excellence to rival some of the great luxury brands. Nokia unloading Vertu may be the best ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

By Matthew Chapman, 16 February 12, 10:00

enthuses about his team's work on a new visual identity - the first for British Gas in 17 years ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

British Gas to axe 20% of marketing and sales roles in swingeing job cuts

By Matthew Chapman, 16 November 11, 02:45

Marketing revealed British Gas was quietly rolling out a new visual identity in a "zero-cost" exercise ...

Energy firms tackle mistrust as they fend off the winter chill

By Matthew Chapman, 06 October 11, 12:00

the need to modernise while maintaining its brand equity. It has updated its visual identity for the first ...

British Gas set to modernise brand identity

By Matthew Chapman, 04 October 11, 08:30

British Gas is to change its visual identity for the first time in 17 years, in an attempt ... , too, but there is still more to do. That is why we are evolving our visual identity. On his change ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

,' says Richard King, executive producer of iris Culture, which created the event. Features included ...

TV art critic to chair Marketing Design Awards judging

By Staff, 30 August 11, 12:43

regular contributor on BBC2's Culture Show. The writer and presenter of several acclaimed BBC ...

When it's time to risk your career for that big move

By Gordon Carson, 11 August 11, 12:00

networks and sound out their peers to find out more about their prospective employer's culture and key ... for granted,' she says. 'The most important thing you have to check is the culture.' Rees warns that a lack ... are seeing more regional and global roles as the world gets smaller, but cultural sensitivity is required ...