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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

VIDEO: Tourism minister and VisitEngland chief tackle domestic visitor 'dip'

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 08:30

Speaking to Marketing at the launch of VisitEngland s 5m marketing campaign yesterday (7 March), Beresford said this year's torch relay, cultural Olympiad and Diamond Jubilee, as well as the London 2012 Games, will provide multiple opportunities to showcase the UK. However, he acknowledged ...

VisitEngland calls on celebrities to kick start £5m domestic tourism push

By Loulla-Mae Eleftheriou-Smith, 07 March 12, 01:15

marketing organisations. Jeremy Hunt, secretary of state for culture, media, sport and the Olympics, said ...

VisitScotland looks to stars for £140m Disney boost

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 10:05

, humour and culture. It will feature TV and cinema advertising in the UK, Europe and the US, supported ...

Victoria Beckham champions 'Great' Britain fashion push

By Matthew Chapman, 20 February 12, 08:50

will comprise TV, outdoor and digital executions addressing themes including culture, countryside, heritage ... for the Department of Culture, Media, Sport and the Olympics, is hoping the campaign will boost visitor numbers by 4 ...

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

of state for the Department of Culture, Media, Sport and the Olympics (DCMS), unveiled VisitBritain ... encompasses TV, outdoor and digital executions addressing five themes: culture, countryside, heritage, music ... the themes of culture, heritage, countryside, music and sport, as these are the reasons people come here ...