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Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
to be reviewed to ensure cultural fit, especially where a brand has had a presence only in the UK. Any change ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
Nike marketing boss attacks 'institutionally analogue' businesses
foster an innovation culture in businesses resistant to change? Olander: To turn around a behemoth ...
What do you do when the prime minister comes knocking?
culture of binge-drinking. Neither was former prime minister Tony Blair averse to giving brands a ...
MPs to quiz beauty marketers on body confidence
on people, from media and popular-culture sources, to attain an "ideal" appearance. ...
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