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Absolute Radio signs deal

31 March 09, 12:00

Absolute Radio has signed a deal to sell its airtime and online advertising alongside that of DAB

Vodka brand Absolut sues Absolute Radio

By Alison Donnelly, 10 October 08, 02:13

LONDON - Swedish vodka brand Absolut is suing Absolute Radio, formerly Virgin Radio, claiming ... . Virgin Radio was rebranded as Absolute Radio in recent months. It was named after its new management company Absolute Radio International. Absolute Radio however said that it would fight against the legal ... brand and a radio station. The news comes as Absolute Radio launched its first wave of TV advertising ...

My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

Brand Health Check: Absolute Radio

By Mark Banham, 16 February 11, 12:00

Two years on from its rebrand from Virgin Radio, Absolute's reach is dwindling. ... If Absolute Radio's proposal to Ofcom last month to reduce its payment for the renewal of its AM ... has several digital spin-off stations - including Absolute 80s, which launched in 2009, and its 90s ... , Absolute is shackled by a paradox: it does not want to appear too niche, but if it moves too far ...

Absolute lines up awareness push

By Alison Donnelly, 23 September 08, 02:53

LONDON - Absolute Radio, the brand set to replace Virgin Radio, will launch a multi ... extensions. Absolute plans to spend 15m on marketing the brand over the next few years in the UK ... promotional work for Absolute. The company's digital and brand director, Chris Lawson, said the campaign would ... that we have retained the best of the old brand while adding new elements.' Absolute will air free ...

Brand Health Check: Absolute Radio

By Jeremy Lee, 17 February 09, 01:00

When Clive Dickens, chief operating officer of Absolute Radio, saw the station's debut Rajar ... Doug, Absolute Radio looks undersized - it has lost one-fifth of its listeners since rebranding from ... not yet been spent). Should Absolute stick with its strategy, or have a rethink? We asked Kathleen Sax ...

Absolute Radio and Absolut vodka settle trademark dispute

By Maisie McCabe, 29 April 10, 10:20

LONDON - The owners of Absolute Radio have settled an 18-month legal dispute with the owner ... TIML Radio Limited, owners of the Absolute Radio brand, and V S Vin Spirit, the owner of Absolut ... Absolute Radio and Absolut vodka to continue to trade using their existing names. Clive Dickens, chief operating officer of Absolute Radio, said: "Absolute Radio is pleased with this settlement which will see us ...

Virgin Radio rebrands as Absolute Radio

By Jeremy Lee, 01 September 08, 06:24

LONDON - Virgin Radio will be rebranded Absolute Radio, the name of part of the consortium ... consultancy Absolute Radio, which also owns two radio stations in Oxford, in May this year. Sir Richard ... , managing director of Albion, said that the Absolute Radio name had been chosen from a shortlist after meeting 'rigid criteria'. The owners are also considering using the Absolute Radio brand to spin off ...

Branding: Brand in the news Absolute Radio

By Andy Fowler, Executive creative director, Brothers and Sisters, 10 September 08, 12:00

the Absolute brand can invest it with whatever additional characteristics they choose. The logo is OK. There's not a lot more you can say about that, except that it is neither absolutely one thing, nor absolutely ... . The Absolute brand will carry that goodwill forward, but it has to get things right from day one, as it doesn ...

Marketing Society Awards for Excellence 2011: Mobile marketing

07 June 11, 10:00

WINNER Absolute Radio ... According to research conducted by Absolute Radio, its audience tends to comprise tech ... it was known that they were available. Once the user tapped on the ad, they were taken into the Absolute ... of interactive games combining music and football. Users could also download Absolute's iPhone app through ...