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My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

who absolutely love the W, but it is certainly a very niche brand, not designed to be everywhere ...

Stella Artois Cidre to launch pear variant for UK market

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 12:30

Watson, European marketing director at Stella Artois, said: "We are absolutely delighted with the success ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

The tweet (below) follows Bolton Wanderers' Fabrice Muamba suffering a cardiac arrest on the pitch during an FA Cup match against Tottenham Hotspur in March. Users criticised the tweet on Twitter, describing it as "shocking" and "appalling" and "absolutely disgraceful". Another poster asked ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

. "If they make a bet on us, we will absolutely make a bet on them. To be tactical about it, we have ... users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Brand Manager of the Week: Ben Hitchcock

18 April 12, 09:00

, but if you said I absolutely had to be prime minister, then I suppose I'd give it a go. What is your ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

.' Favourite holiday destination 'Thailand, I absolutely love it.' THE CAMPAIGN Civic launch campaign ...

We'll Call You - Apple

28 March 12, 09:00

a product that was morally dubious. Apple Absolutely, I totally understand. Thanks for your ...

Adwatch (Mar 28) top 20 recall: Boots

By Dom Boyd, Partner, planning and strategy, DDB UK, Tribal DDB, 28 March 12, 12:00

Skip to tables It's five years since Boots gave us a masterclass in retail marketing with its 'Here come the girls' Christmas ad. Sassy, funny and confident enough not to take itself too seriously, it knew its audience. In addition, it showed off tons of product. It was an absolute winner. Fast ...