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BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

London Live in its newspaper titles The Sun, The Times and The Sunday Times. Absolute Radio and Bauer ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

on the device itself. He said: "We recognise that security is absolutely key. We believe this is the safest ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

. "If they make a bet on us, we will absolutely make a bet on them. To be tactical about it, we have ... users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

Absolute Radio will stage a live version of its 'Rock'n'Roll Football' show at Club Wembley on 12 ... and others from Absolute's roster through a charity silent auction on behalf of charity The Prince's Trust ... fixtures and other events at Wembley, or must win tickets through Absolute. The event will be filmed ... the event. Cat Macdonald, Absolute Radio's communications director, said: "Club Wembley and 'Rock ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

for the job? One thing's for sure: customer publishing agencies are absolutely key to the process, because ... brands to succeed, they need to think and act as publishers.' Absolutely. Moreover, looking around our ...

BrandMAX: Silicon Valley will define future of marketing, argues MediaLink's Kassan

By Sarah Shearman, 21 September 11, 01:16

, and it was "absolutely critical" they were comfortable with the options available to them in terms of technology ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

includes a campaign for Lowcostholidays.com on stations including Absolute and talkSPORT. 'One ... a long association with Absolute. 'These platforms can provide deeper engagement for the listener ... exploit that,' he says. As commercial director at Absolute Radio, Chris Goldson is focusing on turning ...

Social media: the ownership battle between marketing, PR and customer relations

By Andrew McCormick, 24 March 11, 08:00

of Facebook or Twitter - though there is a lot of consequential traffic - but it is absolutely social. Our ... together. That is absolutely key, because if it is all PR-driven, or alternatively all marketing ... and PR agency do not have a role absolutely far from it they are vital but we believe ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

By Ed Owen, 15 March 11, 04:00

Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over ... Absolute was one of the first to sign-up to Apple's iAds European scheme when it launched ... officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ... said the benchmark given by Apple for US campaigns was 60 second in-ad, so Absolute's ads outperformed ...