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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

The tweet (below) follows Bolton Wanderers' Fabrice Muamba suffering a cardiac arrest on the pitch during an FA Cup match against Tottenham Hotspur in March. Users criticised the tweet on Twitter, describing it as "shocking" and "appalling" and "absolutely disgraceful". Another poster asked ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

on the device itself. He said: "We recognise that security is absolutely key. We believe this is the safest ...

Ikea launches 'snap a napper' Facebook competition

By Matthew Chapman, 03 April 12, 09:16

, as well as radio activity on Absolute Radio. Follow Matthew Chapman at @mattchapmanUK ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...

Industry view: How will the 'new iPad' change marketing?

By Matthew Chapman, 08 March 12, 09:56

, Absolute Radio Apple launches for entertainment media owners have become as important to report ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

talented people is the prize, rather than absolute savings. There are opportunities for growth in Europe ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz ... 'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Marketing : What role will marketing play in helping Thomas Cook get back on the right footing this year? Johnson : As a marketer you could expect me to say that it's absolutely going to be important ... , like with anything in marketing, it's very rarely absolute . With these five TV executions, this marks ...