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Nationwide shifts to product focus with new campaign

By Alex Brownsell, 16 December 11, 12:00

and radio advertising, which will run on stations such as Magic, Heart, Capital and Absolute. Andy ...

Diageo invests £6.5m in premix push

By Gemma Charles, 02 August 11, 08:30

As part of the strategy, the premix range, which covers seven brands, including Bell's, Pimm's and Archers, is to sponsor Geoff Lloyd's Hometime Show on Absolute Radio. The six-figure sponsorship will target Absolute Radio's audience of 25- to 44-year-olds, to encourage trial and repeat purchase. The key ...

Swiftcover invites commuters to get into bed with Little Iggy

By Loulla-Mae Eleftheriou-Smith, 25 March 11, 09:25

The activity, created by iD Experiential, launches on Monday (28 March) with coverage on Absolute Radio's breakfast show. Swiftcover.com banners are already being erected in Waterloo Station ... on the Swiftcover.com Facebook page, http://www.facebook.com/roadology . Absolute Radio breakfast presenter ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

By Ed Owen, 15 March 11, 04:00

Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over ... Absolute was one of the first to sign-up to Apple's iAds European scheme when it launched ... officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ... said the benchmark given by Apple for US campaigns was 60 second in-ad, so Absolute's ads outperformed ...