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Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

Absolute Radio will stage a live version of its 'Rock'n'Roll Football' show at Club Wembley on 12 ... and others from Absolute's roster through a charity silent auction on behalf of charity The Prince's Trust ... fixtures and other events at Wembley, or must win tickets through Absolute. The event will be filmed ... the event. Cat Macdonald, Absolute Radio's communications director, said: "Club Wembley and 'Rock ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz ... 'Absolut London' will be on sale in Selfridges and Harvey Nichols from 1 March at a recommended ... an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ... seven characters from the past who have influenced and shaped London s culture. Absolut said ...

Absolut ties up with Dalston festival for dance installation

By Gemma Charles, 28 April 11, 12:19

Absolut, the premium vodka brand owned by Pernod Ricard, is sponsoring music and art festival Land ... Absolut Dalston, named after the fashionable district of north-east London where the multi-venue event is taking place, will invite festivalgoers to become part of an interactive installation of video portraits, in collaboration with director Saam Farahmand. Today (28 April) is the first day of the two ...

Absolute Radio boss claims 70%-80% lift in engagement with iAds

By Ed Owen, 15 March 11, 04:00

Absolute Radio has published figures for its use of iAds, which leader Clive Dickens calls "over ... Absolute was one of the first to sign-up to Apple's iAds European scheme when it launched ... officer at Absolute Radio, said the Tap-Through Rate (TTR) for iAds was 70%-80% higher than other digital ... said the benchmark given by Apple for US campaigns was 60 second in-ad, so Absolute's ads outperformed ...

Brand Health Check: Absolute Radio

By Mark Banham, 16 February 11, 12:00

Two years on from its rebrand from Virgin Radio, Absolute's reach is dwindling. ... If Absolute Radio's proposal to Ofcom last month to reduce its payment for the renewal of its AM ... has several digital spin-off stations - including Absolute 80s, which launched in 2009, and its 90s ... , Absolute is shackled by a paradox: it does not want to appear too niche, but if it moves too far ...

Absolut variant launch starts innovation wave

By Nicola Clark, 02 February 11, 09:30

Pernod Ricard is launching a coffee-and-almond variant of its vodka brand Absolut, as part of a ... Unveiled last week in Paris, Absolut Watkins has been devised in partnership with Swedish ... . Absolut will also be introducing a Wild Tea variant, initially only in Chicago, before launching it internationally. In addition, Absolut will be making a second attempt to conquer the super-premium vodka market ...

Absolut embraces QR technology for app push

By Gemma Charles, 13 December 10, 12:00

Absolut, the premium vodka brand, has introduced a neck collar incorporating Quick Response (QR ... Available from this month on 200,000 bottles of Absolut and Absolut Naturals, the neck collars allow iPhone users to download the application instantly and free of charge just by hovering ... that doing things differently leads to something exceptional. Launched in 2009, Absolut Drinkspiration ...

Absolute Radio proposes £7m Olympic Facebook mosaic

By Loulla-Mae Eleftheriou-Smith, 11 November 10, 10:12

Absolute Radio, the national music brand, has made a bid to the government to keep a London 2012 ... spending review. Absolute Radio is proposing to the Department of Culture, Media and Sport that a ... eventually being picked to appear on the wrap. Ian Wright, presenter on Absolute Radio, said: "The ...

Brand Health Check - Absolut

By Jeremy Lee, 28 September 10, 10:00

appears to be suffering more than most - Absolut Vodka, sales of which fell 39.3% in value and 47 ... , it has lost share to other spirits such as gin and rum. For Pernod Ricard-owned Absolut the slump ... fast if it is to prevent its sales continuing to slump. What can Absolut, in particular, do ...

Absolute Radio and Absolut vodka settle trademark dispute

By Maisie McCabe, 29 April 10, 10:20

LONDON - The owners of Absolute Radio have settled an 18-month legal dispute with the owner ... TIML Radio Limited, owners of the Absolute Radio brand, and V S Vin Spirit, the owner of Absolut ... Absolute Radio and Absolut vodka to continue to trade using their existing names. Clive Dickens, chief operating officer of Absolute Radio, said: "Absolute Radio is pleased with this settlement which will see us ...