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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

. "If they make a bet on us, we will absolutely make a bet on them. To be tactical about it, we have ... users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

talented people is the prize, rather than absolute savings. There are opportunities for growth in Europe ...

Revlon signs OC star for global campaign

By Loulla-Mae Eleftheriou-Smith, 11 August 11, 08:53

. Alan T Ennis, chief executive and president, Revlon, said: "We are absolutely thrilled to welcome Emma ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

By Rachel Barnes, 09 August 11, 10:55

to engage consumers. However, Fielding says that consumers now absolutely love it . And, along with its ...

Kraft defends Cadbury Spots v Stripes as spotlight falls on investment

By Rachel Barnes, 08 August 11, 01:33

Earlier this year, some critics said the execution was failing to engage consumers . However, Daryl Fielding, vice-president, marketing for Kraft Foods Europe, said consumers now "absolutely love it". Fielding told Marketing: "Anything interesting will always have its detractors. You do something different ...