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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
digital gain your brand trust in the same way? Absolutely. We have some brands that have been built ... marketers Consumers are absolutely concerned about the state of this world. You see that on the social ...
Facebook's Everson urges marketers to 'make a bet on us'
. "If they make a bet on us, we will absolutely make a bet on them. To be tactical about it, we have ... users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...
Brand Manager of the Week: Ben Hitchcock
, but if you said I absolutely had to be prime minister, then I suppose I'd give it a go. What is your ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
. Should marketers be on the board? Absolutely, but that should always be based purely on merit. YES ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
talented people is the prize, rather than absolute savings. There are opportunities for growth in Europe ...
Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum
- CLARE BAKER, MARKETING DIRECTOR, ABSOLUTE RADIO Any Olympic sponsor will want their brand to have ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Marketing : What role will marketing play in helping Thomas Cook get back on the right footing this year? Johnson : As a marketer you could expect me to say that it's absolutely going to be important ... , like with anything in marketing, it's very rarely absolute . With these five TV executions, this marks ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
on the right footing this year? Johnson: As a marketer, you could expect me to say that it's absolutely ... with anything in marketing, that is very rarely absolute. With these five TV executions, this marks the first ...
Should Sainsbury's be trying something new?
' is about making sure we absolutely deliver in terms of quality and value. We know that consumers' budgets ...
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