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M&S picks Hollywood stars for autumn campaign

By Rachel Barnes, 30 August 11, 02:45

-Whitely totally "encapsulates the Autograph brand" as they were "beautiful, exclusive and absolutely contemporary ...

Design Report: Open source - the art of creative collaboration

By Scott Billings, 14 April 11, 08:00

is that of vodka brand Absolut. Beginning in 1985 with a poster by Andy Warhol, the brand has remained committed ... , rapper/producer Jay-Z and artist Damien Hirst. 'Absolut has a rich legacy of creative collaborations ... at Pernod Ricard UK, which has owned Absolut since 2008. Of course, professional design agencies should ...

Biggest Brands: Top 100 advertisers 2011

By Adam Woods, 15 March 11, 12:00

- The Sun, the Daily Mail - are pretty much retail catalogues, and the supermarkets are absolutely ...

Moss Bros to sell Hugo Boss branded stores

By Ed Owen, 07 February 11, 01:40

executive of Moss Bros, said: "This is a transformational deal for Moss Bros and absolutely in line with our ...

Power 100: Next Generation

By Nicola Clark, 02 June 10, 12:00

passion for the VW brand. 'It's a great product and, as a business, you have absolute faith everything ...

Customer Publishing: Catalogues are the order of the day

By Suzy Bashford, 12 February 10, 09:55

and the results are absolutely dreadful. Usually, there are still just a load of product listings with some inane ...

Digital Agency League Table 2009

By Becky Charles, 22 October 09, 04:01

. The plethora of suppliers and the speed of developments mean marketers need to be absolutely clear about what ...

Asda explains its bold attempt to involve customers in decision-making

By Fiona Ramsay, 06 October 09, 08:30

Rick Bendel will develop a campaign for promoting Bright Ideas next year. We absolutely need to market ...

Mark Ritson on Branding: Small is beautiful

By Mark Ritson, 16 June 09, 08:30

, but the absolute price point in the 30ml size is much lower. We are selling more of the 30ml,' said William Lauder ...

Partnership marketing gains popularity in downturn

By Suzy Bashford, 04 February 09, 11:06

and different ways of trading. 'Are they willing to bend a little more? Absolutely. But would they consider partnering a brand that is wrong for their readers? Absolutely not,' adds Thomas. Premium media brands ...