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My Secret Work Weapon: My iPhone acts as an office when I'm out in the field

By Clare Baker, Marketing director, Absolute Radio, 23 May 12, 12:00

My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

London Live in its newspaper titles The Sun, The Times and The Sunday Times. Absolute Radio and Bauer ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

The tweet (below) follows Bolton Wanderers' Fabrice Muamba suffering a cardiac arrest on the pitch during an FA Cup match against Tottenham Hotspur in March. Users criticised the tweet on Twitter, describing it as "shocking" and "appalling" and "absolutely disgraceful". Another poster asked ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

on the device itself. He said: "We recognise that security is absolutely key. We believe this is the safest ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

. "If they make a bet on us, we will absolutely make a bet on them. To be tactical about it, we have ... users on mobile in the public filing, so it is absolutely an essential part of our experience. From a ...

Should brands build marketing functions to focus on Facebook? The Marketing Society Forum

14 March 12, 12:00

. NO - Clare Baker, Marketing director, Absolute Radio Facebook is an excellent way for consumers ...

London 2012 organisers concerned about 'Wimbledon effect'

By John Reynolds, 08 March 12, 12:53

said: "We have signed up the volunteers and we have to be absolutely sure they are retained in some ...

Absolute to run 'Rock'n'Roll Football' live event

By Ed Owen, 02 March 12, 11:15

Absolute Radio will stage a live version of its 'Rock'n'Roll Football' show at Club Wembley on 12 ... and others from Absolute's roster through a charity silent auction on behalf of charity The Prince's Trust ... fixtures and other events at Wembley, or must win tickets through Absolute. The event will be filmed ... the event. Cat Macdonald, Absolute Radio's communications director, said: "Club Wembley and 'Rock ...

Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum

15 February 12, 12:00

- CLARE BAKER, MARKETING DIRECTOR, ABSOLUTE RADIO Any Olympic sponsor will want their brand to have ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

on the right footing this year? Johnson: As a marketer, you could expect me to say that it's absolutely ... with anything in marketing, that is very rarely absolute. With these five TV executions, this marks the first ...