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Sheraton Hotels brand chief discusses serving the 'social traveller'
who absolutely love the W, but it is certainly a very niche brand, not designed to be everywhere ...
Ryanair boss O'Leary hits back at ASA 'idiots'
Ryanair's annual charity calendar, which features images of the airline's female cabin crew in their underwear or swimwear, will be rolled out again in 2013. And when asked by Marketing at a press conference yesterday if he will continue to run advertising using the calendar girls he said "absolutely ...
Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign
Marketing : What role will marketing play in helping Thomas Cook get back on the right footing this year? Johnson : As a marketer you could expect me to say that it's absolutely going to be important ... , like with anything in marketing, it's very rarely absolute . With these five TV executions, this marks ...
Thomas Cook's marketing chief on the fight to save the 170-year-old business
on the right footing this year? Johnson: As a marketer, you could expect me to say that it's absolutely ... with anything in marketing, that is very rarely absolute. With these five TV executions, this marks the first ...
Thomas Cook launches crisis ad campaign
offered a big thank you to Thomas Cook staff for having ensured there has been absolutely no impact ...
Thomas Cook hits back with publicity campaign
Cook people who have worked tirelessly over the last few days to ensure there has been absolutely ...
Rethinking the recommendation economy
, Mr Mrs Smith 'Yes, absolutely, an online recommendation can be as valuable as a face ...
ABTA: UK consumers leading way in online travel purchasing, says Google's Huddleston
Huddleston told the travel industry that Google is keen to partner and invest in travel brands, not to muscle in on the travel market. "We have absolutely no intention of moving into the booking space," he said, "that's yours". Huddleston said the travel sector is going online at a fast pace, with a third ...
ABTA: Walsh concerned UK 'will talk itself into recession'
suffered the "largest absolute reduction in passengers", a total of 7.4 million, Walsh said. "While ...
Filling the digital skills gap
segmentation of agency partners has allowed us to work with absolute specialists, providing us with the skills ...
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